Tuesday, April 15, 2008


I think the title of this book says it all. Of course, I'd rather be in the studio.

I just got this book a few days ago. Being an artist with not much marketing experience (because I haven't bothered), this has helped me to realize that I need to get more proactive about my business.

I'm currently getting the finishing touches on a web page (thanks to dear sweet husband). I've settled on a coordinated design for my business cards and will soon have those ready to go as well. I'm needing some postcards. I would like to avoid the printer route since I don't have a lot in the way of funds to have a run printed. The postcards I find at Office Depot are really inferior quality. I have a really great printer and know they will print nicely if only I can come up with the paper stock. Anyone out there have a resource?

Oh yeah, back to the book. What I particularly like about this book is Alyson's general guidelines for the artist's statement. I've been avoiding that activity and I know I need to do it. I will use the prompts in this book. They will get me off my flabby backside and get writing.

I also like the Conversations Exercise found on page 46. "In a nutshell, the Conversations exercise provides a format for you to engage in a discussion about your art with someone (anyone!). " This really got me to thinking about my art. I'm excited to give this a whirl. I'm wondering SAN and ANNIE ~ maybe you two would be willing participants (I'll write more about this exercise later).

Well...........the day job beckons, so I'm outta here. Have a great day, everyone ! And don't forget to leave a comment !!!!!!! I get lonesome when I don't hear from you !!!!!!!!!!!!!!!


Annie said...

Count me in. Feel free to read my artist statement on my painting website, it may give you some ideas.
Love the title of the book!

Alyson B. Stanfield said...

Paula: I'm thrilled you have found value in the book. In the back of the book are resources for business cards. If you don't need many, it's easy to print of cards on your own at home with Avery clean-edge business cards. Just make sure you print at the highest setting and quality. I used to do this because I do most of my business online and didn't need many cards. But, with the book, I had to have a lot printed. I think you received a copy of my business card. It was printed at gotprint.com. Very inexpensive!